Bongo Java Poster Design & Brand Unification Campaign
While working for ST8MNT, Amy had the opportunity to work on a campaign concept for Bongo Java. Bongo approached ST8MNT about a new campaign to unify their brand and restaurants. The strategy was to first create moodboards to give a snapshot view of the overall "look and feel" of the concept. From there, we were to build out key-art that would be used by Bongo Java as a whole, followed by individual campaigns for each of their shops. This project is conceptual, and only the primary campaign phase is shown here (please note that this is unpublished work & is not being used by Bongo Java).
The main goal was to communicate how integral utilizing fresh, quality products is to Bongo Java. Of equal importance is that Bongo supports the people working to provide their coffee; from the farmers overseas growing the coffee beans, to the local farmers providing the local food, and the baristas who brew the coffee.
Take a look below to see how we made these concepts into a beautiful campaign!