Sedadaus Brand Development & Packaging Design
"Sedaduas" is a play off of the Portugese word "Saudades". A brief definition of the word is below, as there is no equivalent in the English language.
Saudade describes a deep emotional state of nostalgic longing for an absent something or someone that one loves. It often carries a repressed knowledge that the object of longing might never return. It's related to the feelings of longing, yearning.
Saudade has been described as a "...vague and constant desire for something that does not and probably cannot exist ... a turning towards the past or towards the future." A stronger form of saudade may be felt towards people and things whose whereabouts are unknown, such as a lost lover, or a family member who has gone missing. It may also be translated as a deep longing or yearning for something that does not exist or is unattainable.
Saudade was once described as "the love that remains" after someone is gone. Saudade is the recollection of feelings, experiences, places or events that once brought excitement, pleasure, well-being, which now triggers the senses and makes one live again. It can be described as an emptiness, like someone or something should be there in a particular moment is missing, and the individual feels this absence. In Portuguese, 'tenho saudades tuas', translates as 'I have saudades of you' meaning 'I miss you', but carries a much stronger tone. In fact, one can have 'saudades' of someone whom one is with, but have some feeling of loss towards the past or the future.