Custom Promotional Box
Promotional box created in 2012 with Jake Basden, SVP of Publicity at Big Machine Records. This piece won a Silver Davey Award In 2013. Jake wanted to create a truly unique piece that defined how country music newcomer Thomas Rhett is transforming, and will continue to transform the Country Music Industry. His goal was to hand these boxes out to 10 magazines, including GQ, Men's Health and People in order to pitch Thomas as a feature in an upcoming issue. The end result was a custom box that had "Can This 23 Year-Old Change The Way American Thinks About Country Music?" as the thesis. If you have followed Thomas' career, you know that this box was a HUGE success!